Building Area: Varies
Date of Completion: 2011-2016
Type: New Construction / Renovations & Additions
Location: Knoxville, TN
Challenge: Working within the parameters of various brand design guidelines, update several sales centers for one of East Tennessee’s leading auto dealerships
Solution: In 2011, BMa was given the opportunity to provide the design services to renovate an aging Volkswagen dealership for Harper Auto Square. Using the brand guidelines provided by Volkswagen’s international design team, BMa worked to meet Harper’s budget and construction schedule while providing balance to the design to meet VW’s requirements within the existing site constraints. BMa has been privileged to continue this relationship with new free-standing Porsche, Jaguar, Fiat, and Maserati dealerships. Our latest opportunity to collaborate with Harper was for the renovation of their Audi dealership to meet current brand standards.